About the founder

For those ready
to go beyond.

Beyond the horizon. Beyond your comfort zone. Beyond connection. Launch retreat, Sept '26. Limited places. Beyond the version of your life you have been defaulting to.

Matt Frost, founder of Beyond Weekends
Matt Frost  ·  Founder, Beyond Weekends

Hi, I'm Matt.

I'm not an influencer. I'm not a wellness guru. I'm a 36-year-old guy from London who loves sport, good food, meeting new people — and who got frustrated that the holiday he actually wanted didn't seem to exist.

I started my career in travel, working for one of the UK's best known tour operators. It gave me something most people don't get — a proper understanding of how the travel industry works, what makes a trip genuinely good versus just expensive, and what people actually want when they step away from their normal lives. Then I moved into the corporate world and did what most of us do. Climb the ladder. Build the career. Follow the path we were all told leads somewhere worth going.

And for a while, it did. But somewhere along the way I noticed something. I was living for the weekend. Monday to Friday had become something to get through rather than something to live. And when the holidays finally came around, I couldn't get everyone together. Friends were busy, budgets didn't align, nobody could agree on where to go. I didn't want a package holiday. I didn't want to backpack. I wanted something in between — somewhere genuinely extraordinary, everything taken care of, and ideally a table full of people I'd actually want to spend time with.

That holiday didn't exist. So I built it.

Beyond Weekends is for anyone who recognises that feeling. If you've been saying "we should do something" for two years, if you're tired of waiting for the right group or the right moment, if you want more from your time off than a sun lounger and a swim-up bar — this is for you.

I'll take care of everything. You just need to show up.

Live your life beyond the weekend.

— Matt

Beyond your comfort zone Beyond connection
A day beyond

What a typical day
looks like.

Here is what tends to happen when everything is taken care of and the only job is to be present.

7:30 am
Coffee on the terrace
The Aegean below. The day unscheduled. The chef arriving in the kitchen. Nobody rushing anywhere.
9:00 am
Breakfast
Proper food. Local produce. An hour because nobody wants to stop talking. The first of three meals cooked for you today.
10:00 am
The boat leaves
A private charter. A cove nobody else has found. Cliff jumps for those who want it. Lunch on deck. The sea impossibly clear.
4:00 pm
Back at the villa
Pool. Book. Whatever you want. The afternoon is yours entirely. The chef starts dinner around six.
9:00 pm
Dinner
One long table. Locally produced food. Good wine. The kind of conversation that only happens when you are somewhere unusual with nowhere else to be.
Midnight (approx)
Nobody has left yet
This is the point. The evening that goes on because nobody wants it to end. The reason the retreat exists.

Live your life
beyond the weekend.

Beyond the horizon. Beyond your comfort zone. Beyond connection. Launch retreat, Sept '26. Limited places.

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